Ideal Customer Avatar Template
Creating an ideal customer avatar aka ICA is essential for running a successful business. An ICA is a made-up character who is an ideal customer for your brand. The purpose is to outline an extremely [...]
#4: Define Your Ideal Customer Avatar
Who are you talking to? Really ask yourself, who your trying to reach. Knowing the “who” can makes it all the easier to achieve your “why.” In this episode, we discuss how to identify your [...]