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workingWELL by Border Free Media
#7: Brand Strategy to Build Value with Nicole Collins

You know how you get totally transported when you read an incredible book? Well, the same thing happens with an effective marketing campaign. Today’s guest, marketing expert, Nicole Collins, shares how storytelling is essential to an impactful brand strategy. As Aida and Nicole chat all things brand strategy, Nicole reveals a brand that she believes does an excellent job in executing their strategy (3:53). Aida explains the best advice she’s ever received about using  storytelling for a branding (7:10). She also explains how the most successful entrepreneurs chase the passion. Nicole defines the biggest value add to brand strategy (11:30). She goes through innovators and early adopters (12:21). She also brings up some great points as to how these people will affect your brand (13:10). Aida and Nicole discuss the importance of building trust and that it’s what today’sconsumers are most attracted to. Nicole talks about obstacles brands will face when trying to grow their business (19:54). Having a great team will allow your brand to grow success or how having a bad one can destroy it. Also, no money amount will get your business off the ground if you don’t have the right team. Nicole explains how she asks brands to use storytelling to solidify their brand positioning (23:51). Aside from brand packaging, there are three ways that brands can stand out (28:05). Nicole is a fountain of invaluable information. You can find her on LinkedIN or Instagram @collinsinla. LET’S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL – If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!