Is video the future of marketing? We certainly think so and the stats agree: it’s estimated that 80% of all online content consumed this year will be video. This episode is super exciting,not only because video marketing is the core of our agency business, but also because we have big news. As in, we‘ve launched our very first course that’s all about DIY VIDEO PRODUCTION! In today’s episode, we’re talking about video marketing basics with filmmaker Charley Voorhis. We learn how he got into filmmaking [3:23]. Charley and I discuss how to get past being perfectionists (hit: embrace the journey!) Then, we dive into video marketing basics starting with WHY brands should use video[9:34]. We help you decide if video marketing is good for your brand [13:07]. (Spoiler alert- video marketing is good for any brand. It’s about making sure your business is ready). We discuss the importance of knowing your audience and unique value proposition before expanding into video content creation [14:52] So you can accurately tell your brand story. Charley explains what b-roll is [22:10] and how to effectively use it. We talk why brands are moving towards creating video series versus just one defining video [23:00]. Charley talks how to become comfortable on camera [25:03] and who should represent your business on camera [25:10]. We finish with Charlie sharing great advice on achieving work/life balance. [27:25]. LET’S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL – If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!