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workingWELL by Border Free Media
#5: Establish Your Unique Value Proposition

Episode 5 is all about identifying your special something that helps you stand out from the crowd. The key to doing so? Establishing a Unique Value Proposition (UVP)! We kick off the episode by sharing the Ideal Customer Avatar (ICA) that Brandon, one of our listeners, submitted after episode #4 came out(thank you!) [:46]. Now that you know your ICA , it’s time to create a true UVP. We define what a UVP is [2:32] and how you find it [2:58]. Kristen asks 4 questions to help you identify your UVP. They are: What is your service or offering? What are your unique angles or features? Who is it all for? And why should your customer choose you and not your competitor? Aida describes her SWOT analysis tactic [3:35] and Kristen dives into how creating a venn diagram was helpful to analyze Border Free Media’s unique value proposition [5:03]. Once you take these steps, your brand’s purpose and goals will be all that much easier to identify. It’s something you’ll want to re-evaluate on the regular, especially when you launch a new product. We can’t hear about your own UVP — share it with us on social using the hashtag TBD! LET’S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL – If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!