Who are you talking to? Really ask yourself, who your trying to reach. Knowing the “who” can makes it all the easier to achieve your “why.” In this episode, we discuss how to identify your Ideal Customer Avatar (ICA). By defining your ICA, you can achieve 3 major business goals: it helps you create a more focused business [1:31], clarifies your products and services [1:46] and gets you a more engaged community [2:35]. Defining your ICA doesn’t have to be hard! We walk you through the three key steps to take starting with a survey, phone interview or talking with past customers [3:35], base your ICA on someone you know and get as specific as possible [4:11] then compare who you’re currently reaching to your ICA [5:57]. By following these steps you can successfully identify your Ideal Customer Avatar and have a more focused business plan! CONTINUING EDUCATION Use the tips from today’s episode to brainstorm your Ideal Customer Avatar then share it by emailing us at [email protected]. We’ll share our favorites in future episodes. LET’S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL – If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!