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workingWELL by Border Free Media
#15: Telling a Story With a Single Image with Lola Akinmade Åkerström

In the digital age we live in, everyone can take a good photo, but taking a great photo that truly draws you in is something entirely different.

This week, photographer, author and TEDx speaker Lola Akinmade Åkerström joins Kristen and shares her take on storytelling through a single image. That’s right! We’re talking photography.

The first step is finding your unique voice. Lola discovered her voice in a most inspiring way [6:18].

There is power in being subtle, yet memorable. There is also power in a name. When trying to capture rawness in a photo, calling someone by their name – one of the only things that is universal in all languages – can bring out the greatest authenticity [14:45] while creating connection.

Lola dishes out photography tips for lifestyle brands that help create success in storytelling [15:09]. She also shares expert framing tips [17:08].

Throughout the pandemic, Lola has remained positive and shares how her idealist views have gotten her through the hardest of times [19:40]. She also shares where to find all of her resources for those who are craving more Lola insight [23:00].

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About Working Well

If you’re an entrepreneur who loves to learn, say hello to the workingWell podcast  hosted by filmmaker Kristen Kellogg and food and travel expert, Aida Mollenkamp. As small business owners with more than a decade of experience in the travel and lifestyle space, they have experienced some amazing successes and epic failures. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through their conversations and interviews with industry experts, they share a combination of actions to implement and a ton of resources to help you level up.